10 tips for successful email marketing campaigns

10 tips for successful email marketing campaigns

To avoid the risk of unsubscription from Internet users, our article offers no less than 10 tips to make your digital marketing campaign a success and stand out from the competition!

Do you want to create a winning email marketing strategy? This practice is still popular with companies to generate sales, with a return on investment (ROI) estimated at 3800%.

However, writing a commercial message must have relevant and targeted content in order to obtain satisfactory conversion rates and build customer loyalty. If your email marketing campaign is poorly structured, many of your messages may not be opened.

Indeed, rejected emails are those that offer no added value or relevant information for Internet users.

To avoid the risk of unsubscription from Internet users, our article offers no less than 10 tips to make your digital marketing campaign a success and stand out from the competition!

Overview of email marketing:

In 2019, the practice of email marketing is more focused on the consumer and is better managed than before. The General Data Protection Regulation (GDR) has become established on the web. This European regulatory text allows Internet users to control commercial messages.

Prospects and customers can select the emails they want to receive and unsubscribe from publications they do not want to view. An unsubscribe link is mandatory in each commercial email sent and must be clearly identifiable.

Similarly, you must obtain the consent of your target audience with the implementation of a double opt-in procedure.

E-mails remain popular as a means of communication, right in front of instant messaging.

10 tips to know to make your email marketing campaign a success:

Tip 1: Test your subject to optimize your opening rate 

By testing your email marketing content on selected customers, you will measure the openness of your messages and the response of your audience.

This will allow you to correct the main flaws and readjust your emailing strategy before approaching new prospects.

Tip 2: follow your graphic charter

It is important to respect a graphic charter that expresses the vision and values conveyed by your brand or products.

It is a bit like your company's identity card and it results from a thorough work around your communication and your visual identity (colours used, writing styles, logo of your brand, choice of visuals, etc.). The use of your graphic charter is inseparable from a coherent email marketing campaign.

Tip 3: Stick to a theme

Why a single theme? By using a relevant and exclusive format or content, your emails are immediately identifiable to your target audience.

Your publications must remain clear and unambiguous and correspond. The most important thing is not to waste unnecessary attention time on Internet users who have given you their initial consent (opt-in) to receive your commercial emails.

The main idea is to quickly grab your target's attention by going "straight to the point" without scattering in all directions. Each commercial email must have a single message and a single purpose.

Tip 4: Always test your campaign

Email marketing is not an exact science. It is necessary to test your messages by checking their quality and compatibility with the different messaging systems.

Your audience can also be segmented into several groups of potential customers with different buying habits. This can allow you to adjust your digital marketing campaign and create personalized messages according to the expectations of your different customers.

Tip 5: Adjust the sending frequency 

Further tests will be needed to determine when it is best to send your emails. Some time slots are saturated (Monday morning, weekends, etc.).

Late morning and early evening seem more conducive to sending commercial messages.

Tip 6: Insert a Call-To-Action (CTA) button 

Email marketing must serve a sales objective and Call-To-Action must trigger this purchasing action on the Internet user. The message of the button must be explicit and its visual impact striking to attract attention.

Tip 7: Automate commercial emails

There are many commercial emails that you can schedule in advance (wish your customer's birthday, promote a new product, offer a loyalty gift, distribute a newsletter, etc.). An automated email is useful to convert a prospect into a customer or to relaunch him if necessary.

Automated email marketing campaigns offer users personalized messages based on their purchasing behaviour.

Tip 8: Communicate on different media

Did you know that 38% of emails are opened on a smartphone today? This has an impact on the way you design your content. Your email marketing must be adapted to the different screen sizes (smartphones, tablets, computers, etc.).

Tip 9: Integrate social networks into emailing

You can easily integrate sharing buttons into your commercial emails so that your content is delivered to social networks. This allows you to broaden your audience.

Tip 10: Measure the results obtained

In an email marketing campaign, it is essential to analyze your performance, measure your return on investment (ROI), take stock of the quality of your messages and the reliability of your customer listing.

The opening rate, clickthrough rate and unsubscribe rate are also key indicators to evaluate the success of your emailing strategy.

If you lack the time or human resources to develop an effective email marketing campaign tailored to your company, you can outsource this work to a digital marketing specialist.