How to marketing on WhatsApp?

How to marketing on WhatsApp?

Have you thought about integrating WhatsApp into your marketing strategy? The messaging application has 1.5 billion active users in 180 countries around the world and 20 million in France alone. And the least we can say is that WhatsApp is addictive: 58% of users consult the application more than 23 times a day.

Facebook, which bought the application in February 2014, identified the potential of this channel and launched WhatsApp Business, a version for small businesses. The professional version has more than 3 million accounts. The application goes beyond simple interaction with consumers to optimize your marketing campaigns and increase your sales.

How? How? That's what we're delivering in this article!

A fully-fledged business platform

WhatsApp Business offers a new communication channel to your customers: SMS. A real boon for your brand, the application helps you establish a close relationship with the customer thanks to several functions.

A complete business card

Your WhatsApp Business page allows you to gather all the useful information about your company: your services, your shops (or the address of your head office), your website... You can even program a greeting message that provides assistance on your products or services and thus relieve your after-sales service (while increasing customer satisfaction!).

High-performance automation functions

Thanks to its message automation function, you take your communication to the next level! Many companies use it to replace their emailing campaigns. Indeed, on WhatsApp Business, you can create different mailing lists, segmented according to your own criteria.

You then have the possibility to schedule targeted campaigns. The advantage? The deliverability rate is close to 100% and the opening rate is exceptional: 70% of the messages sent on WhatsApp are read.

The creation of a product catalogue

Earlier this year, Mark Zuckerberg announced the launch of a new feature on WhatsApp Business: the product catalogue. It allows companies to offer their products and services directly through the application. Users can discover what a brand offers, but also buy directly on the platform.

The main advantage is that in case of a question, the prospect can contact the company directly for advice. If the latter guides him correctly during his buying process, then sales can increase exponentially!

Useful statistics

With the statistics provided by the application, you can see how many messages have been sent, received and read. This allows you to analyze your exchanges and campaigns, to improve your future marketing operations.

5 tips to develop your sales on WhatsApp

How to take advantage of WhatsApp's features to acquire new leads and generate more leads?

1. Promote your WhatsApp account

Given the functions offered by the application and its exceptional opening rate (70%, we remind you!), you have every interest in attracting your current prospects to this platform. Add a link to your WhatsApp number on your website, blog and social networks. In fact, consider posting a post on Facebook, Instagram, Linkedin, Twitter and all your pages to announce your availability on WhatsApp.

In order to convince Internet users to join you, use a engaging verb on your calls to action: "write to us", "contact us in a personalized way"...

2. Adopt a close, conniving tone

The practicality of WhatsApp gives a more playful look to the conversation with the customer. Writing what is similar to a text message allows you to strengthen your proximity to it, which influences its engagement.

Never stop a conversation before a sale is concluded. Always be positive, cheerful, helpful and ready to collaborate with the prospect.

3. Create discussion groups

With WhatsApp Business, you can create groups of up to 256 people. You can segment your prospects according to their profile, needs and loyalty. For example, you can create a discussion group with your most loyal customers to offer them exclusive information, unique discount codes, contests, etc.

Regular exchanges with a qualified community generate relevant feedback for your company. These feedback helps to improve your next products, campaigns and customer relations.

4. Create campaigns tailored for the application

WhatsApp is not just another platform. You will not be able to recruit prospects through advertising, as is the case on Facebook, Linkedin, Instagram or Twitter. To acquire potential customers, you will need to be imaginative and creative.

For example, if you are running a contest, the condition for participating should be to send a message to your WhatsApp number. You can also launch a sponsorship campaign and offer a reward to Internet users who encourage their friends to contact you via the application.

5. Publish only relevant and useful content

Be careful not to turn your WhatsApp account into a spam factory! When you contact your customers, be sure and certain that you will help them achieve their goals. Avoid unwanted promotions and prefer relevant content that helps them move forward: video, webinar, white paper, blog article... You can then bounce back on the answers and questions generated by your community, to help your interlocutors in their buying process.


WhatsApp's evolution is not about to run out of steam, quite the contrary. Start enjoying it now by creating your WhatsApp Business account!