Digital marketing: how to get started?
You are aware of this: building a marketing strategy without a digital component means missing out on many development opportunities for your company. But on the Internet, communication is through tools and channels that are constantly being renewed.
You are aware of this: building a marketing strategy without a digital component means missing out on many development opportunities for your company. But on the Internet, communication is through tools and channels that are constantly being renewed.
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How to understand the basics of webmarketing in order to get lost? How to access relevant information without wasting time? How to find your way through the different channels? Which ones to choose?
To help you establish a solid presence on the web, WSI consultants have designed the Digital Minds book for entrepreneurs - 12 keys to developing your business on the web. Week after week, we will guide you through the implementation of digital marketing principles.
The web in the company: what is it for?
The world of digital marketing is no longer reserved for Internet pioneers. Your customers, competitors and partners are present on the web, and in France each individual spends an average of 5 hours a day there. Today, experts have enough perspective to understand what we do on the Internet, and to propose solid and proven marketing strategies. Depending on the nature of your operations, the degree of maturity of your company and your ambitions, the tools to achieve your objectives exist
Making digital marketing a precision tool
The power of digital marketing? Enable your company to be present in the right place at the right time. Being visible is not enough: you have to detach yourself from the flow of information to transform the test. This is what current digital tools allow. Thanks to the analysis of individual behaviours on the web, you can:
perfect your referencing,
adapt your content,
target your communication to make the most of your efforts.
All these are ways to build a strong brand image and prospect effectively.
An approach accessible to all
You are aware of this: building a marketing strategy without a digital component means missing out on many development opportunities for your company. But on the Internet, communication is through tools and channels that are constantly being renewed.
I subscribe to the newsletter
How to understand the basics of webmarketing in order to get lost? How to access relevant information without wasting time? How to find your way through the different channels? Which ones to choose?
To help you establish a solid presence on the web, WSI consultants have designed the Digital Minds book for entrepreneurs - 12 keys to developing your business on the web. Week after week, we will guide you through the implementation of digital marketing principles.
The web in the company: what is it for?
The world of digital marketing is no longer reserved for Internet pioneers. Your customers, competitors and partners are present on the web, and in France each individual spends an average of 5 hours a day there. Today, experts have enough perspective to understand what we do on the Internet, and to propose solid and proven marketing strategies. Depending on the nature of your operations, the maturity of your company and your ambitions, the tools to achieve your objectives exist.
Making digital marketing a precision tool
The power of digital marketing? Enable your company to be present in the right place at the right time. Being visible is not enough: you have to detach yourself from the flow of information to transform the test. This is what current digital tools allow. Thanks to the analysis of individual behaviours on the web, you can:
perfect your referencing,
adapt your content,
target your communication to make the most of your efforts.
All these are ways to build a strong brand image and prospect effectively.
An approach accessible to all
Blogs, podcasts, and conferences on digital marketing are multiplying. If we do not lack information, there is, on the contrary, enough to get lost... and waste a lot of time. How to sort, where to start, what resources to allocate?
The expertise of WSI consultants
We are part of the WSI World group alongside nearly 1,000 consultants in 80 countries. As experts in digital marketing, we guide both marketing managers and entrepreneurs in this process.
We know that even the smallest companies can grow considerably thanks to digital marketing, by implementing strategies that are within their means.
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